Script Zuliano- Corporate Power Script

Script Zuliano in action!

(click to see clip)

You can see a clip of this style in action.

Developed for a corporate bid, this style wopped the competition and won a client multiple orders on teamwear caps and bags, besides some printed aspects.

I'd seen a few of the tendered samples. It being that I am in the corporate field I can almost always recognise the general onboard fonts of most software, or see where someone has tried a TTF conversion to attempt to just get a fast result. The problem is, you don't know who is seeing that, and you may not hear from a potential customer again because of it.

In this case, the customer of the client put forth the scanned results of different samples from 5 companies. The client saw a couple of additional sewouts..I just saw the scans. This is the typical high end, fussy type of client that has the vision of what they want, but will want you to show them that vision. They will not know what it is, but know exactly what it isn't. You recognise the type? This is the exact type. They have the $ to spend and you really want that order. It doesn't end there. Chances are it's next year's order too!

You may recognise the scenario well, because it is exactly what many customers do when either pricing, checking to see what will best suit their requirement or looking for different ideas. 12 teams. Multiple items. It's worth a few thousands, so its nice to actually 'hook that order'.

*1 - Do not really expect that the average co around the corner really has much different from you. Today, most co's use similar or the same brands and will therefore offer the same font ranges.

*2 - You may think you just satisfied a client with the ordinary but they're comparing several attempts. Do not be caught with the 'ordinary' when it counts. Those are ok for onesies perhaps, but not when you need to outclass multiple bidders.

*3 - A customer may not say anything in your presence, but will sure have lots to say in the presence of someone else, especially if you didn't make the grade.

These are important points to consider when you're in the world of corporate design and supply. They count especially when trying to hook larger orders and also when doing smaller personalized work. There is more to 'fonts' than perhaps meets the eye, and for many it might be their imagination that all fonts are created equally.

Working in the corporate and promo sector is demanding, and has many deadlines. I'm not really  too much on the talkative side, because the work constraints are actually about getting the job done. In the time that someone wastes expounding about the long and technical aspects of something, I tend to actually just perform the task. It's my primary nature of reaction to designs, bids and briefs in general.